In this blog post, discover how three successful companies used technical writers to cut costs and enhance their brand.
1. IKEA Assembly Manuals
While IKEA isn’t a single success story, it’s a well-known example of how technical writing can impact a business. Their furniture assembly manuals, known for their clear visuals and minimal text, have become an industry standard. These manuals have helped IKEA reduce customer support calls and returns, saving them significant costs.
2. Mailchimp’s Knowledge Base
Mailchimp, a popular email marketing platform, heavily relies on a comprehensive knowledge base crafted by technical writers. This knowledge base features clear, step-by-step guides, tutorials, and FAQs that empower users to navigate the platform independently. This not only reduces the burden on their customer support team but also positions Mailchimp as a user-friendly and accessible platform, boosting their brand image.
3. Businesses Using Technical Expertise and Streamlined Training
BAE Systems Australia, a leading prime defence contractor, exemplifies the value of technical writing in supporting the Australian Defence Force (ADF). Highly skilled technical writers would be needed to create comprehensive user manuals, maintenance guides, and training materials for a wide range of military equipment. Meticulous documentation empowers users to understand complex systems and operate them safely and effectively. While these documents themselves may not be publicly available, these clear and concise resources would ensure ADF personnel can operate and maintain these complex systems effectively, maximising operational readiness.
A commitment to user-friendly technical writing goes beyond basic documentation. Technical writers can develop interactive training programs and online simulations. This blended learning approach reduces traditional classroom training time, allowing personnel to become proficient with equipment faster. This focus on clear, informative technical communication not only reduces errors and accidents and saves valuable resources but also strengthens the reputation of companies like BAE Systems Australia as a provider of reliable and well-supported defence solutions tailored to Australia’s specific needs.